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Web Survey Bibliography

Title How Web 2.0 made a long survey more palatable
Source Quirk's Marketing Research Review, August 2009, pp. 20
Year 2009
Access date 31.08.2010
Abstract

Green-industry researcher Earthsense worked with its partners to improve the survey-taking experience for respondents of its online Eco-Insights study, adding a female avatar and other elements to enhance interactivity and create a sense of fun.

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Quirk's Marketing Research Review (abstract) / (full text)

Year of publication2009
Bibliographic typeMagazine article
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Web survey bibliography - Magazine article (28)